Years spent by the lake enjoying time with family and friends have given you fond memories that will last forever. The warm feeling inside when reminiscing over seasons spent cottaging in Muskoka always puts a smile on your face.
But the time has come to move on and let a new family take over, so they can create and cherish their own Muskoka memories: playing with the kids in the water, lounging on the dock, exploring the lakes by boat. Not to mention the delights of winter: miles of snowshoeing and snowmobiling, hearing the ice shift on the lake, snuggling by the fire on crisp nights.
“Now more than ever, families are closer and reconnecting with what’s important in life,” explains Mark Aben of the Aben Team. “We value tradition, we value family. We’re helping new families start their own Muskoka traditions, while getting the best value for our sellers.”
John Aben, Mark’s brother, and partner in real estate, says that when choosing a realtor you should consider their in-depth knowledge of an area, experience, and professionalism. He explains that whether you are selling or buying, you need someone who understands the nuances of the region.
“For instance, there are bylaws and regulations regarding waterfront lots that govern what you can and can’t build, or where you can or can’t build,” says John. “There are things that your realtor should be able to explain regarding your property, its value, and how to market it to a broad audience.”
The Aben Team certainly can offer their clients knowledge of Muskoka, built over several decades of living in Huntsville (John) and Port Carling (Mark). They provide Muskoka-wide coverage from two distinct offices in those communities.
The Aben family has been in Muskoka since 1976, developing strong family bonds and a deep connection to the region.
“We know the area, and we know the marketplace,” says Mark. “Choosing someone with the right experience can help market your property to get the most value from the sale.”
But it’s not only John and Mark whom the clients get support from: the Aben Team includes several other staff members who bring a range of expertise to each sale. Throughout the process – from staging to photography to the final sale – their team brings years of experience in every aspect of the business.
“We have a wonderful team that supports our clients,” says John. “As well, we’ve been leveraging technology for years to benefit those listing their properties with us.”
Using a strong web presence, hands-on expertise, Google AdWords and SEO development, in addition to the vast network of Harvey Kalles Real Estate buyers, the Aben Team is well positioned to find leads from the GTA and beyond.
“Listed Locally, Marketed Globally,” says Mark, citing the brokerage’s tagline. “It’s more than just a saying: it’s good advice because you’re getting extended exposure while supporting a local business.”
And the Aben Team walks the walk when it comes to supporting local organizations. Their philanthropic efforts include financial support to the South Muskoka Hospital, the West Muskoka Food Bank, the Table Soup Kitchen, Huntsville Hospice, Andy’s House-Hospice Muskoka, the Huntsville Hospital Foundation, and many other local organizations.
Taking great care
Knowing how important it is for those listing homes or cottages to have peace of mind, the Aben Team ensures they care for each property as if it was their own. That focus has been ratcheted even higher during the pandemic, as they implement COVID protocols for everyone’s safety.
This is especially beneficial for sellers who are still using the property during the process. A representative from the Aben Team attends every showing, with only two potential buyers – who must be adults – allowed on the tour.
Everyone is wearing masks. There are no alarm codes or keys handed out – keys are kept locked safely away in an office, not at the property, which provides an added level of security.
“Give us a call today,” says Mark, “and we’ll show you even more reasons why the Aben Team is the best option to help you list your home or cottage.”
TEXT CHRIS OCCHIUZZI | PHOTOS ANDREW FEARMAN