It’s no secret that in modern marketing, content is king. Whether a business tells their story in words, pictures, or video, if it’s creative and well-executed, people will pay attention.
For many business owners, though, there’s a problem. Content may be king, but this monarch has endless demands, particularly if you’re trying to feed multiple online channels. Trying to stay on top of it and also run your business isn’t just an endless task, it’s an impossible one.
Creating great content takes time and talent, even if the distribution channel is free. Sure, it costs nothing to post a photo on Instagram, upload a blog post, or send an email update to your client list, but somebody needs to take the photos, write the posts, and design the email newsletters.
So what’s a small business owner to do? Hiring professionals is smart; what’s even smarter is ensuring you’re hiring them to create excellent content that can be multi-purposed.
A single photo shoot can produce imagery for social media feeds, an email newsletter, print ads and a billboard. A skilled writer can take a single story idea and craft a longer version for a magazine article, shorter versions for different social media platforms, and other variants for a website or blog.
Dockside Publishing has a team of writers, photographers and designers who do much more than just create stunning magazines: we also produce custom content for our clients and help them position it where it can have the most impact.
Some products are visually stunning: their story is best told through images. Other products need a more narrative approach, turning a business owner’s area of expertise into informative or entertaining content.
Our design team can then take the text and imagery and use it to create additional marketing assets, ranging from brochures and rack cards to custom magazines.
If it’s done well, content draws an audience. And every time you repurpose your content, you’re reaching a different audience with it.
It’s a smart, efficient approach that gets content working for you, rather than the other way around.